Pop has a pipeline problem, entirely of its own design.
The biggest song of the first three months of 2024, the song that obviously cries out for inclusion in my expanding playlist of the most important songs (lyrically, musically and culturally) on any NOW compilation, is Noah Kahan’s multi-week UK number one Stick Season. The title track of his 2022 album, which opens NOW 117, was given a boost by TikTok just before the big labels pulled all their music from the app, and by Olivia Rodrigo covering it in the Radio 1 Live Lounge when she launched her own album Guts. It includes the song Get Him Back, which will be screamed back at her in her four O2 Arena dates and across the world in 2024.
Even when Noah’s streams were ‘accelerated’ and counted for less than newer songs, he still hung around the top ten near songs by Beyoncé and Taylor Swift, which do not appear on this compilation. Also in that tier were Beautiful Things, the full-throated tune by Benson Boone in two different time signatures with its arresting ‘PLEASE! STAY!’ refrain, and by Lose Control by Teddy Swims. Teddy held off Benson for US number one and vice versa in the UK.
Written by Julian Bunetta and Mikky Ekko, who have written global smashes for One Direction and Rihanna, Lose Control proves that a great voice and a great song with a great chorus, on which the singer hits a magic note on the syllable ‘-trol’, always wins, even if like Stick Season it took months for the song to become a deserving smash.
There were few bigger breakout stars of 2023 than Tyla, whose song Water was both a TikTok trend and a perfect example of how Afrobeats has made its mark on the global sound of pop music. The Last Dinner Party pipped Tyla to the cannae-fail title of BBC Sound of 2024, and promptly had a top 20 hit with Nothing Matters, a great contemporary rock song from their excellent debut album.
After threatening to break through for several years, Atlantic Records artist Jack Harlow finally did so by sampling Cadillac Dale’s Whatever (Bass Soliloquy), a song from 1995, on Lovin’ On Me, which was swept up in TikTok virality. Ditto Lil Boo Thang by Paul Russell, which quotes Best of My Love by The Emotions and cleverly changes the placement of where in the bar the lyric falls. Whether Russell can follow it up depends on whether Arista Records want to pour millions of dollars into his career, or if they instead seek to work their catalogue, which includes Whitney Houston, Barry Manilow, TLC and Toni Braxton.
Then there’s Tate McRae, who incorporates dance breaks into her material. Her hit Greedy was based on a cycled hook that burrows into your cerebellum and stays there, just as her label RCA planned. Tate’s track follows Arianda Grande’s Yes, And?, her comeback single after time filming the movie version of the musical Wicked. Once again, it’s a Max Martin confection and it helped Max overhaul George Martin (no relation, because Max’s surname is Sandberg) as pop’s most successful producer of number one hits on the Billboard Hot 100. Only Paul McCartney has written more, which makes me think a Max-Macca collaboration would be good for both sides.
We can also count PinkPantheress and Central Cee as new stars of British music. They team up on Nice To Meet You, where Cee’s vocals are the only presence British rap has on the compilation. Jazzy stalled at number 98 with the banal Shooting Star, as the magic of her top ten hits Make Me Feel Good and Giving Me starts to wear off.
Nathan Evans is still releasing music three years after Wellerman brought the sea shanty back to prominence. The Celtic-tinged foot-stomper Heather On The Hill, which is basically Galway Girl, will appear on an album due in autumn 2024 which will form part of his deal with Universal Music. But the label are far more likely to plug acts in their catalogue like Elton John, Frank Sinatra and the Beach Boys.
Then come the cavalcade of club tracks. Having been on plenty of NOW compilations in the past few years Becky Hill reappears with Never Be Alone, produced by Sunny Fodera, while Jax Jones picks D.O.D and Ina Wroldsen for Won’t Forget You. Nathan Dawe two-times with his own track We Ain’t Here For Long and the Bebe Rexha collaboration Heart Still Beating, which was written by Eliza Rose, Ella Henderson and the two credited artists. Really it could be sung by anyone and is anonymous dance-pop of the most cynical quality. Rose and Calvin Harris team up for Body Moving, which was written with Jessie Reyez and is perfect matchday fodder for stadium PA systems.
Pierre David Guetta two-times too with On My Love, with Zara Larsson on vocals, and a collaboration with Kim Petras that borrows so heavily from a Supertramp standard that they call it When We Were Young (The Logical Song). That song had already been brought back in the early 2000s by trance act Scooter, so we are now being subjected to a second wave of interpretations of rock’n’roll. The first wave included a straight cover of The Sound of Silence by Disturbed, a recent remix of which by Cyril has brought it to new ears almost six decades after Paul and Art first whispered to their old friend darkness.
There are three examples of what I call Green Music, because melodies are recycled. Alibi pairs Ella Henderson and Rudimental on a song that uses the chanted a cappella vocals at the end of Gangsta’s Paradise by Coolio, itself a rewrite of Stevie Wonder’s Pastime Paradise. Spicy Margarita sees Michael Bublé and Jason Derulo shamelessly update Dean Martin’s song Sway, while Nicki Minaj raps verses in between a sample of Girls Just Wanna Have Fun for her tune Pink Friday Girls, returning to her Roman Holiday character created 15 years ago.
Lana Del Rey, for her part, has recorded a straight cover of John Denver’s deathless Take Me Home, Country Roads, as she shapeshifts into country music for her next trick. Country vocalist Bailey Zimmerman was matched with Jonas Brothers on Strong Enough, presumably by a boardroom executive who smelled the synergy. They give some of the copyright to the Rolling Stones just in case they think their melody is too close to that of Start Me Up (it’s not).
There were some modern pop monsters also on the Zoom call for Strong Enough: Amy Allen, Jon Bellion, Kid Harpoon and TMS, the production duo known as The Monsters & Strangerz, who have done a lot of work with Lewis Capaldi, who repackaged his second album with five new tracks including Strangers, which is high up the NOW 117 Disc One tracklist and doesn’t change the winning formula.
If Lewis’s fellow blokes Tom Walker and Calum Scott were in an identity parade, I would have difficulty picking them out. Tom provides the sad lyric/happy tune Head Underwater while Calum sings of a Lighthouse on a blah Capaldiesque ballad that, as with Tom’s song, failed to become a UK hit. James Arthur rhymes ‘bittersweet’ with ‘bitter, sweet’ on the title track of his so-so album Bitter Sweet Love, while Troye Sivan’s TikTok-friendly One of Your Girls is very contemporary.
Having posed naked for his album cover, he gives good interview copy and is unafraid to talk about sex and sexuality. As with most new stars, social media drives people to the tunes and helps them shift concert tickets where the thrill is as much in seeing them in three dimensions as it is hearing the songs.
Paloma Faith, Pink and Kylie Minogue emerged in a pre-social media world. They have now been popstars respectively for 15, 25 and 35 years and all appear on NOW 117: Paloma with Bad Woman, Pink with torch song All Out Of Fight – written with Fred Again and Ed Sheeran’s mate Johnny McDaid – and Kylie with Hold On To Now. The Australian, who became the fifth person to receive the ICON award at the 2024 BRITs after Elton John, David Bowie, Robbie Williams and Taylor Swift, also duets with Sia (who had her first hits in the late 1990s) on Dance Alone.
Raye celebrated a double hat-trick of BRIT Awards that hopefully act as the music industry’s petty apology for all the years her old label boxed her in and messed her around. Worth It is a highlight of her 21st Century Blues album and the song takes its place on Disc Two. That disc begins with a man credited as ‘Olly Alexander (Years & Years)’, who couldn’t say no when offered the chance to sing Dizzy hundreds of times on sofas around Europe in preparation for the 2024 Eurovision Song Contest in Malmö. The hope must be that he can step out of his band, now that his colleague Mark Ralph is making hits for others, and become a solo artist who acts, or an actor who sings.
Dua Lipa, whose song Houdini is the first taste of her third album, starred in the Matthew Vaughn film Argyll after her cameo in the Barbie movie, and will enjoy her 2024-25 world tour that will make her label an awful lot of money in spite of spending an awful lot of money. Well done to her and them for picking Kevin Parker aka Tame Impala as a key collaborator.
Sabrina Carpenter will spend some of 2024 on tour with Taylor Swift playing songs like Feather, a sweet confection with all the hottest production tricks written with LA pop A-Listers John Ryan and Amy Allen (again). Doja Cat continues her success with the modern slow jam Agora Hills, another top 10 hit in the US. Georgia Ku offers A Little More Lost, a bouncy pop song which could also have been a Eurovision entry thanks to its ‘woah’-ful coda.
It was written with Lewis ‘Shift K3Y’ Jankel, whose dad among other things wrote Ai No Corrida and was in Ian Dury’s Blockheads. Ilsey Juber is also in the family business: her dad Laurence was briefly a guitarist in Wings, while her grandpa produced TV shows Gilligan’s Island and The Brady Bunch. She stands on her own merits, having written Midnight Sky and Nothing Breaks Like A Heart for Miley Cyrus, who is another woman both in the family business and on NOW 117 thanks to her standalone single Used To Be Young. Ilsey’s song No California, written with Nashville A-List writer Ben Johnson and produced by Danger Mouse, unsurprisingly sounds like a Miley Cyrus smash.
James Blunt and Take That are still making new ballads in 2024 to fit in between the other ballads in their live show, respectively All The Love That I Ever Needed and This Life, while Neil’n’Chris are approaching 40 years as Pet Shop Boys and offer the single Loneliness to prepare fans for their 15th album Nonetheless. All 15 LPs have one-word titles and all have gone top 10 in the UK, and they remain a seductive live draw and very good interview copy.
So does Liam Gallagher, who recorded a terrific chart-topping album with Stone Roses guitarist John Squire that included Just Another Rainbow, which sounded none more 1991 but with Greg Kurstin souping it up with his world-class rock production. From nowhere, we are reacquainting ourselves with the Bedingfield siblings. Daniel appeared on the BBC Breakfast sofa to promote three UK dates in April, including the Palladium, while Natasha’s song Unwritten was synched to the movie Anyone But You, which obeys the 20-year cycle to the year and rounds off Disc Two.
Jennifer Lopez has finally found her happily ever after with ex- and current partner Ben Affleck, and she put out an album and a documentary in early 2024. Can’t Get Enough aims for the sound of her golden period between 1999 and 2005 but falls well short. In the Christmas chart of 2001, J-Lo was at 31 with her recent top five hit I’m Real and Daniel Bedingfield had just topped the chart with Gotta Get Thru This.
Just behind Daniel at number four was Sophie Ellis-Bextor with Murder on the Dancefloor. In an interview with the Guardian, one of very, very few he has given since he retired New Radicals, the song’s co-writer Gregg Alexander said Murder was in the running for inclusion on the band’s album. You Get What You Give got the nod as the first single and Gregg has been counting the money ever since. It amazes him that a song that was first a hit in 2001 was, 22 winters on, ‘the most heard music on the planet’ thanks to its inclusion, at the director’s insistence, at the end of the cult hit film Saltburn.
Thus does a song from NOW 51 recur on NOW 117. Are we seeing the consolidation of old music as a way for labels to earn money, both by reworking old copyrights into new shapes and just pushing old songs back into public consciousness like Quentin Tarantino or Martin Scorsese did?
In the early 1990s, the charts were moribund and full of old songs synched to movies and TV commercials. By the end of the decade they were full of acts targeted at eight-to-15-year-olds. In a year where there are biopics of Amy Winehouse and Robbie Williams – one dead, one whose chart career is behind him – it must be hard for people working at record companies to pretend to care about new music beyond what’s trending right this second on TikTok, which they can bring in-house and monetise to make a return on their investment.
In a case of pots and kettles, those labels are starting to think they’re getting a raw deal and pulling music from that service. This ought to mean indie acts and bedroom musicians, like Daniel Bedingfield and Benson Boone, can surprise us all with new sounds in new shapes. The music industry needs fresh talent and there is no shortage of it; there just needs to be the wherewithal to fund both the talent and the physical stages necessary to incubate these stars.